Vladan Pavlovic’s Serbian Rebrand Touts Peace, Democracy, and Tolerance
Pavlovic based his Serbian rebrand on aspects of the nation’s visual identity throughout history. The rosette on his redesigned flag, for example, comes from a long traditional of regional architecture, painting, clothing, and decoration. His new coat of arms draws from previous iterations, combining aspects of Serbia’s historic crest across several different versions.
Symbols are an essential part of a nations identity, so unified and morally inspired designs can have a real impact on how citizens see themselves within their country.