adidas X Alexander Wang Sold Out of Pop-Up Trucks
By: Mishal Omar – May 29, 2017
While the collection wasn’t released to the public until the spring of this year, its preview in New York City, Tokyo, and London took place in large pop-up trucks. The trucks were mostly white and emblazoned with Alexander Wang’s name as well as the adidas logo – both in a simple black color. The pop-up trucks were selling nine items from the collection including “shoes, a track suit, a hoodie and t-shirts.”
The adidas x Alexander Wang collection’s pop-up retail spaces in major cities allowed for more exclusive, yet still accessible, marketing from the brand.